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Law firm SEO

Law Firm SEO That Brings In The Right Cases

People looking for a lawyer search for their problem, compare two or three firms and book a consultation with the one that seems to understand it. We help law firms across Canada and the US be found for the work they actually want.
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What we do
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What we do

How SEO For Lawyers Works

Legal searches are specific and high-stakes. These are the things that decide which firm gets the call.

A Page For Each Practice Area

Family law, real estate, wills and estates, immigration, employment and personal injury are all separate searches. Each needs a page written for that client’s situation.

Lawyer Profiles That Build Trust

People hire a person, not a firm. Each lawyer’s experience, call to the bar and areas of focus should be easy to find and easy to read.

Answers To Real Questions

“How long does a divorce take in Ontario?” is searched long before anyone calls. Clear, accurate articles put your firm in front of clients at the research stage.

Google Business Profile

The right practice categories, an accurate address and hours, and a steady flow of client reviews so you appear in the map results.

Within Your Law Society's Rules

Legal marketing is regulated. We avoid claims like “specialist” or “best” where they aren’t permitted and write content you can stand behind.

Consultations, Not Just Clicks

Every practice page leads to one clear next step: a phone number and a short consultation form that reaches the right person.
Our approach

Built Around The Work You Want

Most firms don’t want more enquiries of every kind. They want more of a particular type of file. We start there: which practice areas, which clients, which locations. Then we build your pages, profile and content around those searches.
Each month you see how many calls and consultation requests came from Google, and which practice areas they were for.
  • Practice-area pages written in plain language
  • Lawyer profiles with credentials and focus areas
  • Articles answering the questions clients search
  • Reviews collected in line with your regulator's rules
  • Monthly report on calls and consultation requests
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What clients search

Searches Worth Ranking For

Family And Divorce Lawyer

Emotional, urgent and local. People want someone nearby who explains the process clearly.

Real Estate Lawyer

High volume and price-sensitive. Clear fees and a fast response win the file.

Wills And Estates Lawyer

Steady year-round demand from people planning ahead or dealing with a loss.

Immigration Lawyer

Clients search by application type and often in more than one language.

Employment Lawyer

Searches spike after a termination. Timely, plain answers about severance bring in calls.

Personal Injury Lawyer

The most competitive legal search there is. Ranking takes sustained content, reviews and links.
Where to start

Pick Your Starting Point

Local SEO Plans

Month-to-month plans from $750/mo, with a one-time $500 setup. No lock-in.
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A New Website

Fast, mobile-friendly WordPress sites from $2,500, with SEO built in.
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Technical SEO Audit

A $500 health check with a prioritized fix list, credited toward any project.
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Questions

Frequently Asked

It’s the work that helps your firm appear on Google when people search for a lawyer or a legal question in your practice areas. It covers your website’s pages, your Google Business Profile, your reviews and the articles you publish.

Google profile and listing fixes can help within weeks. Rankings for practice-area searches usually build over 3 to 6 months, and the most competitive areas, such as personal injury, take longer.

Our plans are $750, $1,250 and $2,000 a month, plus a one-time $500 setup. They’re month-to-month, with no lock-in contract. Competitive practice areas usually need the Growth or Dominate plan.

We draft it in plain language based on your input, and a lawyer at your firm reviews and approves everything before it’s published. Nothing goes live without that sign-off.

They do different jobs. Ads bring enquiries immediately but legal clicks are expensive. SEO takes longer and keeps producing without a cost per click. Many firms run both.

No one honestly can, because Google decides rankings. What we promise is above-board work and clear monthly reporting on what’s moving.

Get More Of The Right Enquiries

Tell us about your firm and we’ll recommend the right plan within 48 hours.
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